da I love Laphroaig
mer ott 19, 2011 2:21 pm
Gira in rete da un paio di settimane un articolo stampa che parla delle difficoltà di Laphroaig nel fornire il 10 anni a tutti i mercati. Questo conferma le notizie che mi ha girato la distilleria.
Laphroaig is facing up to a shortage of its signature 10-year-old Islay single malt as global demand for age statement whisky continues to take producers unawares.
Whisky producers around the world have been struggling to keep up with demand amid a boom in interest in age statement single malts, driven particularly by the US and Asia.
A spokesman for Laphroaig at The Whisky Show in London on Friday (7 October) told the drinks business: “There is a slight shortage of liquid for the 10-year-old and there will be a bit of a shortage of supply for a while.”
The situation with Laphroaig has also been seen with Japanese whisky Yamazaki, which has also seen stocks of its 10-year-old expression all but run dry due to soaring demand.
The Laphroaig representative said the current soaring demand for Laphroaig 10-year-old has its roots in the US.
“Age statements in the US is in boom,” he told db. “There is a real desire and need for age statements whisky and obviously the industry could not foresee this 10 years ago. Add Asia into the mix and its pretty clear why producers were unprepared.”
He admitted that the shortage of supply was a mixed blessing for the brand, saying: “It’s good and bad news. There is great interest in malt whisky all around the world at the moment and people are falling in love with age statements.
“Blends are great and obviously crucial to the industry, but generally people now love to have a single malt that has been stored in a barrel at the distillery. It’s a sense of romance and heritage that dives the demand.”
Laphroaig is facing up to a shortage of its signature 10-year-old Islay single malt as global demand for age statement whisky continues to take producers unawares.
Whisky producers around the world have been struggling to keep up with demand amid a boom in interest in age statement single malts, driven particularly by the US and Asia.
A spokesman for Laphroaig at The Whisky Show in London on Friday (7 October) told the drinks business: “There is a slight shortage of liquid for the 10-year-old and there will be a bit of a shortage of supply for a while.”
The situation with Laphroaig has also been seen with Japanese whisky Yamazaki, which has also seen stocks of its 10-year-old expression all but run dry due to soaring demand.
The Laphroaig representative said the current soaring demand for Laphroaig 10-year-old has its roots in the US.
“Age statements in the US is in boom,” he told db. “There is a real desire and need for age statements whisky and obviously the industry could not foresee this 10 years ago. Add Asia into the mix and its pretty clear why producers were unprepared.”
He admitted that the shortage of supply was a mixed blessing for the brand, saying: “It’s good and bad news. There is great interest in malt whisky all around the world at the moment and people are falling in love with age statements.
“Blends are great and obviously crucial to the industry, but generally people now love to have a single malt that has been stored in a barrel at the distillery. It’s a sense of romance and heritage that dives the demand.”
